Evaluation Question 2

In order for my products to be consistent in the combination of my main products and ancillary texts I firstly wanted to make sure there was something the audience could relate to and find easily to link all of my products together. After doing my research I found majority of movies used a sell/tag line to draw the audience in and give them an in site into what the movie is going to be like. I originally had the tag line 'people believe she's back from the past' but when I asked for feedback on it a lot of people thought I could use something more creative and scary so I finally decided on using 'she's gonna play some tricks'.

I use this tag line in my Poster, Magazine and Trailer so ensure a consistent thing the audience could relate and refer to. It is also a line that is used as part of a nursery rhyme in my trailer so my audience are hearing it subconsciously.

The font used for the title of my product is used throughout my whole product and works as the logo for my products as it is easily recognisable and allows my audience to see a consistency in my main products.


I decided on a pretty light coloured colour scheme which is an obvious way to ensure continuity in my products. The white colours represent purity and innocence which work really well due to the fact my main antagonist is a child. Although my product is in the horror genre i used a lighter more basic colour scheme to try and appeal or catch the eye of a wider audience. They also are eye catching and the brightness draws the audiences attention straight to the model and the title, this allows my audience to associate with my cross media brand.





The dark eyes I used on my model are another effect I have used to allow my audience to recognise the horror genre against the colour scheme I used. I originally used a number of different coloured eyes and asked peers which they thought worked most effectively and out of all white, red or black, the black eyes deemed most popular as they juxtaposed the best with the rest of the product and could be easily used for the audience to acknowledge a consistent theme in my medias. The outfit worn by my model it consistent through my print products but it changed in my trailer, this is because in a movie the actor wouldn't wear the same outfit through-out the whole thing so to make it realistic I changed the outfits. However the positioning of the model on my print products is very similar in the way the lighting hits her face and the expression she holds. This enables my audience to recognise her easily and quickly from any type of poster or magazine.

I created two posters, one landscape and one portrait, this will make it easy for them to fit on different shaped billboards, buses, cinema stands, bus stands ect.

I also created a company logo that I put into all of my products, this in turn means the audience might recognise it and remember seeing it on something else they liked so they are subconsciously drawn towards my product.

My trailer could be shortened down or lengthened and shown in the cinema with trailers of the same genre. It could also be posted on sites such as Twitter or Youtube, this is most likely the best place for it as most of the audience are likely to see it online rather then whilst viewing another movie, the internet also enables me to advertise on a global scale. Special versions could be released for TV advertisements to be shown before the watershed. My trailer has a nursery rhyme spoken over the top of it used as non-diegetic sound that could be used as a radio advertisement.